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World Expo 2025 recognises the sustainability of Australian beef

  • elisemizzi8
  • Apr 17
  • 2 min read

Updated: May 6

Story adapted from MLA - read original


Australian beef wins again after being recognised on the global stage as the only sustainable protein available at the World Expo 2025, held in Osaka, Japan.


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World Expo 2025 is a major global event that runs for 184 days from April to October 2025 and expected to attract an estimated 28 million visitors.


The sustainable supplier status was achieved by meeting the Expo’s ‘Code of Sustainable Procurement’. These include:


  • Environmental Responsibility: Minimisation of environmental impact by adopting practices such as reducing carbon emissions, promoting energy efficiency, and supporting a circular economy.

  • Social Responsibility: Ethical labour practices, fair treatment of workers, and contributions to local communities.

  • Economic Sustainability: Demonstrating long-term economic viability while supporting local economies and fostering innovation.

  • Transparency and Compliance: Complying with traceability guidelines and participating with reviews to ensure adherence to the sustainability standards.


According to Meat & Livestock Australia (MLA)'s Regional Manager for Japan & Korea Travis Brown, this certification was achieved following a rigorous and demanding process.


"After working with Expo officials, Australian beef has met all the criteria to be recognised as a sustainable supplier. It stands out as the only protein globally to receive this certification," Mr Brown said.


MLA Managing Director, Michael Crowley, said this recognition underscores Australia's commitment to world-leading sustainability practices and the unparalleled quality of its beef products.


“This recognition is a testament to the hard work and dedication of Australian cattle producers and the supply chain, who all work in care of natural resources and the health and welfare of their animals,” Mr Crowley said.

Japan was the second largest beef export market for Australia in 2024, importing 247,605 tonnes of beef worth A$2.07 billion. Japan is also the third largest importer of beef globally and is one of Australia’s most trusted and long-running trading partners.


“Australia has the opportunity to enhance Japan’s beef demand into the future by continuously reinforcing the sustainability of beef, and leveraging Australia’s reputation as a safe, natural and trusted supplier,” Mr Crowley said.


“The Expo is an incredible opportunity to showcase the very best of Aussie beef […] to over 12,000 daily visitors to the Australian pavilion,” Mr Crowley said.


  • For more information on Australia’s participation at Osaka Expo, please visit: Expo Australia 2025








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